Case study
DTC challenger brand
From a $100 goal to a $39.35 eCPA. In two weeks.
How a challenger brand in remote WiFi and pet tech cut its target cost-per-acquisition by more than half — without an agency, without the wait.
Target CPA ceiling
$100
eCPA achieved
$39.35
Below target
61%
Campaign overview
A direct-access media engine.
“Within two weeks, Sellrly reached an eCPA of $39.35 — nearly 61% below our stated goal. The learning curve was practically nonexistent.”
DTC brand · Growth lead
Client
Challenger brand in remote/mobile WiFi services and GPS pet location collars — two distinct DTC product lines, one unified growth objective.
Campaign goals
Drive net-new buyer acquisition at a target CPA of $100 or less, while simultaneously building brand awareness beyond existing social channels.
Why managed service
The client wanted agile direct-access media planning without the bureaucratic layers of a traditional media agency slowing decisions and diluting strategy.
Why Sellrly
Depth of experience married with AI tech helping DTC brands reach performance goals, a result-oriented operating model, and a demonstrated track record of fast human-based execution.
What drove the outcome
Five inputs. One outcome.
We design every Sellrly engagement so that a few crisp inputs do the heavy lifting — and the results show up fast.
Proprietary first-party audience data
Sellrly’s buyer database identified net-new, in-market audiences beyond Meta and Google’s walled gardens.
Fully managed execution
No agency handoffs, no briefing delays. Media planning, buying, and optimization ran through a single point of accountability.
Open-web reach
Programmatic placements across premium publishers gave the brand incremental reach with audiences it had never previously touched.
Speed to optimization
A short learning curve meant the campaign was performing at scale within the first two weeks, not the first two months.
Dual-objective campaign architecture
Performance (CPA) and awareness goals were balanced simultaneously across both product lines, maximizing media efficiency.
Stop choosing between slow agencies and expensive headcount.
Let’s hit your number.