Case study
DTC challenger brand
From a $100 goal to a $39.35 eCPA. In two weeks.
How a challenger brand in remote WiFi and pet tech cut its target cost-per-acquisition by more than half — without an agency, without the wait.
Target CPA ceiling
$100
eCPA achieved
$39.35
Below target
61%
Campaign overview
A direct-access media engine.
“Within two weeks, Sellrly reached an eCPA of $39.35 — nearly 61% below our stated goal. The learning curve was practically nonexistent.”
DTC brand · Growth lead
Client
Challenger brand in remote/mobile WiFi services and GPS pet location collars — two distinct DTC product lines, one unified growth objective.
Campaign goals
Drive net-new buyer acquisition at a target CPA of $100 or less, while simultaneously building brand awareness beyond existing social channels.
Why managed service
The client wanted agile direct-access media planning without the bureaucratic layers of a traditional media agency slowing decisions and diluting strategy.
Why Sellrly
Depth of experience married with AI tech helping DTC brands reach performance goals, a result-oriented operating model, and a demonstrated track record of fast human-based execution.
One point of accountability. One operating team. Performance reported against the number you set.
What drove the outcome
Five inputs. One outcome.
We design every Sellrly engagement so that a few crisp inputs do the heavy lifting — and the results show up fast.
Proprietary first-party audience data
Sellrly’s buyer database identified net-new, in-market audiences beyond Meta and Google’s walled gardens.
Fully managed execution
No agency handoffs, no briefing delays. Media planning, buying, and optimization ran through a single point of accountability.
Open-web reach
Programmatic placements across premium publishers gave the brand incremental reach with audiences it had never previously touched.
Speed to optimization
A short learning curve meant the campaign was performing at scale within the first two weeks, not the first two months.
Dual-objective campaign architecture
Performance (CPA) and awareness goals were balanced simultaneously across both product lines, maximizing media efficiency.
Direct-access execution. Speed to optimization. Net-new audiences. Plainly reported results.
Stop choosing between slow agencies and expensive headcount.
Let’s hit your number.